full price

noun

: the main or highest price
Children who are older than 12 years old have to pay full price.

Examples of full price in a Sentence

Recent Examples on the Web
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Fashion companies have been working hard to better hold prices, producing less in order to sell more at full price, accepting less growth for better margins. — Evan Clark, Footwear News, 14 Oct. 2026 Stolen fine wine is also hard to sell at full price, because collectors pay for a bottle’s history. — Catherina Gioino, Fortune, 9 Oct. 2026 Rather than relying on discounts to drive traffic, the company can use product innovation and marketing to give customers a reason to visit at full price. — Alexa Lomonaco, CNBC, 2 Oct. 2026 If half your Copilot licenses haven’t been touched this month, the outcome metrics don’t matter yet—you’re paying full price for zero output. — Expert Panel®, Forbes.com, 2 Oct. 2026 See All Example Sentences for full price

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Cite this Entry

“Full price.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/full%20price. Accessed 20 Oct. 2026.

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